E-Commerce Websites – Helping Customers to Trade Online
Performing trade over the internet is not an easy business therefore designing of E-commerce websites requires good amount of research.
There are a lot of factors one needs to keep in mind before creating an E-commerce website, like security and cost of technology.
E-commerce security is a vital part of online trading. It is essential for customers to be relaxed for protection of their account or credit card information while billing takes place. If this will not be the case, the customer won’t take the risk of trading online then, thereby affecting the online trading in a big way.
With new technology, businesses and companies are modifying their E-commerce website for more functionality that increases the security and convenience of the user. The four phase of an E-commerce website can be mentioned as given:
· Brochure ware – Brochure ware is kind of an E-commerce tool for the companies. A site would definitely be more good and effective if it picks up the advantage of the interactive ability of the Internet like that of navigated links to go ahead and back over the website. One more method of promoting the business online is encouraging the customers for sending questions, providing feedbacks, and inquiring about the products. These contacts can then be further transformed to valuable leads that complement the sales channel of the company, or online services.
· Web storefront – It expands the functionality of the site and includes buying and selling online that allows the customer the chance to visit a site and then purchase services or goods. Web storefront creates demand, acquires information of customer, fulfill the orders and process the payment also.
· One-to-One Customer Relationship – Here the information of the customer that is acquired from the past interaction for personalizing the content of the site, or its services and products according to the needs of the customer and his/her preferences is brought into use. The marketing campaigns on Internet also provide better addressing to the needs of the customer, which can thereby increase the satisfaction of the customer and retain him/her which will thus result in higher amount of sales and more profits.
· Communities that are of Interest – Here the information of the customer is brought into use for identifying and engaging the online community with the personalized services and products that is tailored specifically for the community that is created.
E-commerce website are certainly a great way of trading online that provides security as well as convenience to the customers to trade from the convenience of their home and also result in greater profits for the website. There are plenty of services available on the internet that can also help to create the right E-commerce website according to the specific need of the company for their business.
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